How To Map Your Branding Strategy With Karen Tiber Leland

Today’s episode is with the great Karen Tiber Leland. Over the past 25 years, she has successfully worked as a management and marketing consultant, freelance writer, keynote speaker, spokesperson, media guest, freelance writer and reporter, author, sometime exhibiting artist and occasional actress.

Clearly, she is no one-trick pony!

She believes the power of what she contributes lies precisely in the unique mix of who she is and what she has done over the years. Having sat on both sides of the media — as a journalist and a guest — has given her a deep understanding of the intricacies of today’s on- and off-line media environment.

As a writer, actor and keynote speaker, she has experienced the world of performing in various contexts, and the decades she spent doing communications consulting with Fortune 500 companies has infused her systems approach to modern marketing and branding with a solid foundation of best practices.

Drawing on 25 years of consulting experience, Karen takes a systems approach to help her clients effectively navigate the wired world of today’s business landscape while powerfully communicating their messages to the public, potential customers and media.

Karen has worked throughout the United States, Europe, Asia and South America with a highly diverse group of industries. Her clients have included: Apple Computer, Cisco, AT&T, Oracle, Avis Car Rental, Johnson & Johnson, Bank of America, Sprint and Xerox, among others.

In this interview, we discuss:

The serious life changes in her life and how they made an impact in her life
What the contribution gap is and how to bridge it
Her 12 brand archetypes
How to answer the “what do you do?” question
Whether it is possible to multipassionate AND
Why she loves Game of Thrones so much

Resources Mentioned In This Episode

Website: http://sterlingmarketinggroup.com/
The Brand Mapping Strategy: Design, Build and Accelerate Your Brand: http://sterlingmarketinggroup.com/books/the-brand-mapping-strategy/
LinkedIn: https://www.linkedin.com/in/karenleland/
Twitter: https://twitter.com/KarenFLeland

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About

Tayo Rockson

Tayo Rockson is the CEO and President of UYD Media, a media company that encourages people all over the world to use their difference to make a difference while celebrating diversity and educating others. He is an avid writer whose work can be seen on the Huffington Post, Among Worlds Magazine as well as Global Living Magazine. He is an authority on Third Culture Kids and assimilation into new cultures. He is the author of The Ultimate Guide To TCK Living and through his podcast and blog, he is heard and read by thousands of people in over 100 countries. He grew up in four different continents so he considers himself a citizen of the world. He has lived in Sweden, Burkina Faso, Nigeria, Vietnam and the United States and his goal is to ultimately leave the world a better place than it was before he came into it. Once he discovered that he was a Third Culture Kid (TCK) or someone who spent the formative part of his childhood years (0-18) outside of his parents' culture, he vowed to use his global identity to make an impact in the world. Feel free to connect with him on Twitter @TayoRockson where he is actively making new friends every day.