If you’re in the business of building a brand today, you’re most likely trying to figure out how to engage with consumers on a day-to-day level. This means energizing your brand to be dynamic and conversational. To do this, you must transform your Brand Equity into Brand Currency. Brand Currency transforms one-way messages into two-way, engaging conversations.
These are the things that global branding expert, Nicole Ertas and I discuss on today’s podcast. She has helped build many of the world’s finest and most powerful brands. Nicole’s success in global innovation and brand leadership gained her recognition in Forbes and The New York Times, as well as selected to be one of Crain’s Chicago 40 Under 40.
Nicole Ertas discusses her book Free Range Brands and how a new breed of brands that have up-ended many of the traditional corporate brands that once dominated the marketing world. Why are many of the once dominant brands, with the best creative agencies and biggest marketing budgets, finding it so difficult to stay relevant with today? What can we do to build brands that engage with a new type of consumer.
Resources Mentioned in this Episode
- Free Range Brands https://www.amazon.com/Free-Range-Brands-Nicole-Ertas/dp/0997459743
- Website: www.freerangebrands.com
- Twitter: https://twitter.com/freerangebrands
Catch our episode here or below