The giant brands that once dominated the media landscape—Oprah, the New York Times, NPR, CNN—have seen their monopoly on public attention smashed by the Internet and now find themselves competing with individuals and brands in a sea of micromedia: websites, social media, blogs, podcasts, and more. Ace publicists and marketers Barbara Cave Henricks and Rusty Shelton show that to navigate through this modern terrain, you need to think more like a media executive than a marketer. The key lies in mastering three crucial categories of media—earned, owned, and rented—and knowing how to integrate each for maximum success. By using this proven strategy, you can create a positive feedback loop that will generate massive momentum and grow a large, loyal audience for your message.

In this interview, Barbara and Rusty share their new book Mastering the New Media Landscape: Embrace the Micromedia Mindset, and show you how to seize the opportunity that is sitting in front of you. The media landscape is being recreated, and history shows us that those brave enough to get out there and take advantage of it, try new things, maybe even create the next new kind of media outlet are the ones who will benefit the most. Don’t miss out!

Get their book on their landing page here.

Listen to the interview here or below.