How to Use Social Media More Effectively with Laura Roeder

Ever since Laura Roeder quit a design job and started her first business at age 22, she has been an entrepreneur since then and she’s traveled the world (in fact she met her husband on the road). She has launched successful businesses like B-School with Marie Forleo, and was even named a Top 100 Entrepreneur in America Under 30 a few years ago.

Now, Laura has pivoted her business to focus on Edgar, which was created out of a need Laura had in her own business to more effectively manage social media.

Laura and her husband built Edgar from the ground up, have bootstrapped the entire way, and have spent the past year building a remote team and a really profitable business from scratch.

In this episode we discuss:

The importance of content marketing
Repurposing content
Building a company from the ground up
Following your passion
Why you shouldn’t delegate your core business
How to build your team
Why she loves the challenge of bootstrapping
Why Edgar is the best tool to manage all your content

Follow Laura on Twitter.

Catch the episode here or below.

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About

Tayo Rockson

Tayo Rockson is the CEO and President of UYD Media, a media company that encourages people all over the world to use their difference to make a difference while celebrating diversity and educating others. He is an avid writer whose work can be seen on the Huffington Post, Among Worlds Magazine as well as Global Living Magazine. He is an authority on Third Culture Kids and assimilation into new cultures. He is the author of The Ultimate Guide To TCK Living and through his podcast and blog, he is heard and read by thousands of people in over 100 countries. He grew up in four different continents so he considers himself a citizen of the world. He has lived in Sweden, Burkina Faso, Nigeria, Vietnam and the United States and his goal is to ultimately leave the world a better place than it was before he came into it. Once he discovered that he was a Third Culture Kid (TCK) or someone who spent the formative part of his childhood years (0-18) outside of his parents' culture, he vowed to use his global identity to make an impact in the world. Feel free to connect with him on Twitter @TayoRockson where he is actively making new friends every day.