Today’s interview is with Nir Eyal. Nir is the author of the Wall Street Journal bestselling book Hooked: How to Build Habit Forming Products. Eyal teaches at Stanford’s Graduate School of Business, and is a design expert who in his forthcoming book Indistractable: How to Control Your Attention and Choose Your Life provides urgent advice on how to become Indistractable. He loves to discuss what it takes to become a global leader.

In our interview Nir discusses the following:

  • Why technology is NOT hijacking your brain and who’s really to blame.
  • Why distraction at work is a symptom of workplace dysfunction.
  • Habits of the Indistractables: How to master internal triggers. prevent distraction with pacts, and make time for traction.
  • How to chose your life and control your impulsiveness, plan ahead, and ensure that you will follow through on your goals.
  • How to lead an Indistractable organization: Create psychological safety & have leaders who exemplify the importance of doing focused work.
  • How to hack back your time: Prevent habitual rechecking of emails and send fewer emails.

Resources Mentioned In The Episode

To find out more about what Nir is up to, check out our episode here or below: