Today’s episode is with Sunny Lenarduzzi. Sunny is something of a social media genius. Her deep knowledge of video marketing has helped several brands and personalities monetize their messages online. Her biggest asset in my opinion is her ability to connect with people in authentic ways and this has been present throughout her career.

Born a natural for broadcasting, Sunny has always valued the power of connecting to an audience through authentic communication. After reporting at the 2010 Winter Olympic and Paralympic Games, Sunny had an ‘a-ha’ moment and followed her heart into starting a business that serves people who desperately want to live life on their own terms.

We discuss her shift in focus, how she found her calling, dealt with bullying and built a following that spans across five continents.

Also, we talk about how she methodically defeated me in a dance-off (make sure you listen through till the end). Check out her episode here or below.

To find out more about Sunny, check out her website at