Tsedal Neeley On The Language of Global Success

For nearly three decades, English has been the lingua franca of cross-border organizations, yet studies on corporate language strategies and their importance for globalization have been scarce. In her new book, The Language of Global Success, my guest today Tsedal Neeley provides an in-depth look at a single organization—the high-tech giant Rakuten—in the five years following its English lingua franca mandate. Neeley’s behind-the-scenes account explores how language shapes the ways in which employees who work in global organizations communicate and negotiate linguistic and cultural differences.

We discuss the following:

Her new book: The Language of Global Success: How a Common Tongue Transforms Multinational Organizations
How to bring together a team whose members are geographically and culturally dispersed?
How organizations can become more globalized
How to overcome the challenges of cross-cultural communication
What about facilitating dialogue amongst individuals from people who fundamentally hold different values from you
The attitudes and behaviors that are necessary to make a successful global employee
What went into her TEDx Talk: Why Global Success Depends on Treating Language And Culture Separately

Resources Mentioned In This Episode

Website: http://www.tsedal.com/
Tsedal’s Book: The Language of Global Success: How a Common Tongue Transforms Multinational Organizations: https://www.amazon.com/Language-Global-Success-Multinational-Organizations/dp/0691175373
Tsedal’s TEDx Talk: https://www.youtube.com/watch?v=B8VoxpR08Vg&t=744s

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About

Tayo Rockson

Tayo Rockson is the CEO and President of UYD Media, a media company that encourages people all over the world to use their difference to make a difference while celebrating diversity and educating others. He is an avid writer whose work can be seen on the Huffington Post, Among Worlds Magazine as well as Global Living Magazine. He is an authority on Third Culture Kids and assimilation into new cultures. He is the author of The Ultimate Guide To TCK Living and through his podcast and blog, he is heard and read by thousands of people in over 100 countries. He grew up in four different continents so he considers himself a citizen of the world. He has lived in Sweden, Burkina Faso, Nigeria, Vietnam and the United States and his goal is to ultimately leave the world a better place than it was before he came into it. Once he discovered that he was a Third Culture Kid (TCK) or someone who spent the formative part of his childhood years (0-18) outside of his parents' culture, he vowed to use his global identity to make an impact in the world. Feel free to connect with him on Twitter @TayoRockson where he is actively making new friends every day.