Kristin Carpenter-Ogden is founder and CEO of Verde Brand Communications, one of the leading agencies in the active outdoor lifestyle markets of bike, outdoor, snow, endurance and travel. For the past 15 years, Kristin’s lead strategy for Verde and develops new solutions for Verde’s clients to connect, engage and activate their audiences, fans, followers and customers.

She’s also is the founder of the Intrepid Entrepreneur, her community and coaching business dedicated to supporting entrepreneurs in these markets as they grow their brands and businesses. At Intrepid, Kristin creates free weekly content for passion-driven entrepreneurs and offers a weekly podcast also called the Intrepid Entrepreneur.

A competitive amateur cyclist, outdoor sport aficionado and sometimes mountaineer, she has built her dream lifestyle in the small Colorado mountain town of Durango. She’s a wife and mother of two active kids.  Her first book will debut in 2016.

We talk about:

  • Ways to build and engage an audience
  • How to capitalize on your niche audience and
  • How to understand your avatar

She also was gracious enough to share her workbook on understanding your avatar here.

Check out the episode here or below.