How to Build and Engage with Your Audience with Kristin Carpenter-Ogden

Kristin Carpenter-Ogden is founder and CEO of Verde Brand Communications, one of the leading agencies in the active outdoor lifestyle markets of bike, outdoor, snow, endurance and travel. For the past 15 years, Kristin’s lead strategy for Verde and develops new solutions for Verde’s clients to connect, engage and activate their audiences, fans, followers and customers.

She’s also is the founder of the Intrepid Entrepreneur, her community and coaching business dedicated to supporting entrepreneurs in these markets as they grow their brands and businesses. At Intrepid, Kristin creates free weekly content for passion-driven entrepreneurs and offers a weekly podcast also called the Intrepid Entrepreneur.

A competitive amateur cyclist, outdoor sport aficionado and sometimes mountaineer, she has built her dream lifestyle in the small Colorado mountain town of Durango. She’s a wife and mother of two active kids. Her first book will debut in 2016.

We talk about:

Ways to build and engage an audience
How to capitalize on your niche audience and
How to understand your avatar

She also was gracious enough to share her workbook on understanding your avatar here.

Check out the episode here or below.

Comments

comments

About

Tayo Rockson

Tayo Rockson is the CEO and President of UYD Media, a media company that encourages people all over the world to use their difference to make a difference while celebrating diversity and educating others. He is an avid writer whose work can be seen on the Huffington Post, Among Worlds Magazine as well as Global Living Magazine. He is an authority on Third Culture Kids and assimilation into new cultures. He is the author of The Ultimate Guide To TCK Living and through his podcast and blog, he is heard and read by thousands of people in over 100 countries. He grew up in four different continents so he considers himself a citizen of the world. He has lived in Sweden, Burkina Faso, Nigeria, Vietnam and the United States and his goal is to ultimately leave the world a better place than it was before he came into it. Once he discovered that he was a Third Culture Kid (TCK) or someone who spent the formative part of his childhood years (0-18) outside of his parents' culture, he vowed to use his global identity to make an impact in the world. Feel free to connect with him on Twitter @TayoRockson where he is actively making new friends every day.