Employer Branding & Employer Advocacy With Jorgen Sundberg

Today’s interview is with Jorgen Sundberg. As a recruiter in 2003, Jorgen caught the early wave of digital marketing and tested many talent attraction tactics. Some failed, some didn’t, so for years. He kept updating and testing strategies while managing hiring campaigns for giants like IBM, Accenture, SAP, and Deloitte.

By late 2009, he thought he had enough proof: when social media communicated an uncommon employer brand = talent attraction improved.

Yet repeatedly he saw employer brands play safe.

Timid, decaf company missions – hung in corporate offices with words like innovation, cutting-edge, passion, and stakeholder. *yawn* As charming as a poor chap that tries to be liked by everyone.

Over time, a question took shape in his mind:

How might a well-crafted employer brand affect talent attraction if you aren’t a market leader?

This question continued to take shape over time and in late 2009, he quit his job to start Link Humans.

In this episode, we discuss:

What Employer Branding & Employer Advocacy are
Why brand value is important for potential employees
How he defined his identity as a Swede and a Brit
How to encourage employees to tell stories

Resources Mentioned In The Episode

Employee Advocacy: The Ultimate Handbook: https://linkhumans.com/employee-advocacy-book/
Employer Branding Podcast: https://linkhumans.com/category/podcast/
Link Humans: https://linkhumans.com

Catch our episode here or below:

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Tayo Rockson

Tayo Rockson is the CEO and President of UYD Media, a media company that encourages people all over the world to use their difference to make a difference while celebrating diversity and educating others. He is an avid writer whose work can be seen on the Huffington Post, Among Worlds Magazine as well as Global Living Magazine. He is an authority on Third Culture Kids and assimilation into new cultures. He is the author of The Ultimate Guide To TCK Living and through his podcast and blog, he is heard and read by thousands of people in over 100 countries. He grew up in four different continents so he considers himself a citizen of the world. He has lived in Sweden, Burkina Faso, Nigeria, Vietnam and the United States and his goal is to ultimately leave the world a better place than it was before he came into it. Once he discovered that he was a Third Culture Kid (TCK) or someone who spent the formative part of his childhood years (0-18) outside of his parents' culture, he vowed to use his global identity to make an impact in the world. Feel free to connect with him on Twitter @TayoRockson where he is actively making new friends every day.