Building A Brand Anywhere in the World with Brian Smith

Brian Smith, Founder of the world famous UGG Australia Brand graduated in 1978 as a Chartered Accountant in Australia, Brian came to California looking for the next big opportunity to bring back to Australia. While studying at the UCLA Graduate School of Management he observed that there was no sheepskin footwear in the US. With only $500 in capital, he imported boot samples and over the next seventeen years built the UGG Australia brand into a multi-million dollar international enterprise. He sold in 1995 and the brand has continued to grow to exceed a billion dollars in annual sales for the past three years. Brian is one of the most sought after International business leaders in the country today. He is committed to teaching entrepreneurs how to leverage their most precious assets from within, and to recognize and pursue their passions to create a fulfilling and successful life

Brian recently authored the book “The Birth of a Brand – Launching Your Entrepreneurial Passion and Soul” and in our interview today we talked about how to build brands anywhere in the world with your passions.

He is also a sought after Keynote speaker who mentors small business owners. Be sure to check out his book as well as website for more nuggets of wisdom.

Click here to access the interview or play below.
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About

Tayo Rockson

Tayo Rockson is the CEO and President of UYD Media, a media company that encourages people all over the world to use their difference to make a difference while celebrating diversity and educating others. He is an avid writer whose work can be seen on the Huffington Post, Among Worlds Magazine as well as Global Living Magazine. He is an authority on Third Culture Kids and assimilation into new cultures. He is the author of The Ultimate Guide To TCK Living and through his podcast and blog, he is heard and read by thousands of people in over 100 countries. He grew up in four different continents so he considers himself a citizen of the world. He has lived in Sweden, Burkina Faso, Nigeria, Vietnam and the United States and his goal is to ultimately leave the world a better place than it was before he came into it. Once he discovered that he was a Third Culture Kid (TCK) or someone who spent the formative part of his childhood years (0-18) outside of his parents' culture, he vowed to use his global identity to make an impact in the world. Feel free to connect with him on Twitter @TayoRockson where he is actively making new friends every day.